I will have to agree with the idea of at least giving out a gift costume this month. The news, while understandable are grim and nice gifts do tend to make things better.
Decor, Special Quests, Vendors & NPCs all require testing and can cause bugs, so I can understand wanting to avoid them. Does the same rule apply for an account gift-costume?
If possible, I am sure many would love a cowboy hat. Maybe a giftbox of hats?
Hope you take it into consideration.